Equitas Small Finance Bank (Equitas SFB) has launched a moving new film named “Making Cancer Care Accessible” to mark Bone Cancer Awareness Month. The film, created in collaboration with Sringeri Sharada Equitas Cancer & Multi-Specialty Hospital—an action of the Equitas Healthcare Foundation—aims to shed light on the pressing need for affordable and accessible cancer care in India, especially for those from underserved communities.
The film captures the inspiring trip of a woman battling bone cancer, pressing her adaptability and determination in the face of adversity. Through her story, Equitas draws attention to the broader issue of healthcare inequality, particularly the challenges faced by individuals who struggle to access timely cancer opinion and treatment due to fiscal walls.
The action reflects Equitas Small Finance Bank’s long-standing commitment to its “Beyond Banking” gospel, which extends its charge beyond fiscal addition to address critical social requirements similar to healthcare. The bank, through its healthcare arm—the Equitas Healthcare Foundation—continues to invest in enterprises that empower communities with better access to essential medical services.
Sringeri Sharada Equitas Cancer & Multi-Specialty Hospital, grounded in Chennai, serves as a palpable expression of this commitment. The sanitarium provides affordable cancer care and accepts colorful government medical schemes, including the Kalaingar Kaappittu Thittam, meaning that fiscal constraints don’t come as a hedge to treatment. By bridging the gap between medical need and availability, the sanitarium offers cases from economically weaker backgrounds an occasion to fight cancer with quality and stopgap.
The film also emphasizes the critical significance of early discovery in saving lives. It urges individuals to prioritize regular cancer screenings and to overcome the social smirch or fear frequently associated with the complaint. Early opinion, as medical experts continue to emphasize, significantly improves survival rates and reduces the intensity of treatment needed.
According to data from the Indian Council of Medical Research–National Cancer Registry Programme (ICMR-NCRP), one in nine Indians faces the threat of developing cancer during their lifetime, with bone cancer being the most common form among women. The report further predicts a concerning rise of 25–30 in cancer cases by the end of 2025. Late opinion, limited mindfulness, and lack of fiscal access remain among the leading causes of preventable cancer-related deaths in India.
Through “Making Cancer Care Accessible,” Equitas SFB seeks to raise mindfulness about this growing health extremity while promoting a communication of collaborative responsibility. The film encourages society, institutions, and individualities to believe that cancer care shouldn’t be an honor reserved for a few but a right accessible to all.
Speaking about the action, Vignesh Murali, Chief Marketing Officer of Equitas Small Finance Bank, said, “Our trip has always been about going beyond banking to produce real impact. Sringeri Sharada Equitas Hospital stands as a symbol of that vision, where affordable cancer care gives people from depressed backgrounds not just treatment but a fighting chance at life. Stories like that of our devisee remind us why we live—not just as a bank, but as a force to bring quality, mending, and possibility to every life we touch.”
Murali’s statement underscores the Bank’s broader charge of social commission and inclusive growth. By intertwining fiscal services with community weal enterprise, Equitas continues to review what responsible banking can achieve. The bank’s healthcare interventions, including this film, are aligned with its vision of creating indifferent access to openings and essential services for all sections of society.
The release of “Making Cancer Care Accessible” is timely, coinciding with Bone Cancer Awareness Month—a global movement devoted to adding understanding of the complaint and encouraging preventative action. The film aims not only to inform but also to inspire exchanges around beforehand discovery, fiscal addition in healthcare, and the mortal stories that lie at the heart of these issues.
Equitas Small Finance Bank’s action serves as a memorial that meaningful commercial social responsibility extends beyond donations and juggernauts; it lies in sustained, palpable sweats to ameliorate lives. By using its coffers and influence to promote accessible healthcare, Equitas continues to support its position as a socially conscious institution committed to uplifting communities and driving real-world change.
In a country where millions continue to face differences in healthcare access, “Making Cancer Care Accessible” stands out as both a liar and a call to action. It highlights the significance of empathy-driven enterprises that not only address systemic challenges but also give voice to those whose struggles frequently go unheard.
As the film resonates with the cult, it reinforces an important verity—that while cancer remains one of humanity’s most daunting challenges, the fight against it must be waged with equivalency, compassion, and unvarying commitment to making care accessible to all. Through this trouble, Equitas Small Finance Bank reiterates its belief that the true measure of progress lies not just in fiscal growth but in the collaborative well-being of society.
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